Blocking advertisements

Do you have any suggestions for blocking traffic related to internet advertisements? Any thoughts or experiences from the filed is welcome.

I’m coming from the recent trending topic of malware distributed via advertisements, of course. We’re using ZIA, and are considering blocking some specific domains associated with popular ad services, and possibly the “Advertising” URL category. Any thoughts on those ideas?

We just block the Advertising category. There is zero business justification for ever clicking on an advert.

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